SANY America at CONEXPO 2023
Production design & preflight for large-format trade-show graphics; event video prep
Context
At Porchlight, the team developed the “Welcome to Peachtree City” concept and overall creative. I took the approved direction and built the final, print-ready assets at scale.
My role
Production design and preflight for printed show graphics; prepared venue-compliant video loops/interstitials for SANY’s customer event at Zouk Nightclub. I was not on site; coordination ran through our internal team.
What I delivered
Final, print-ready art for booth walls, tent skins, freestanding panels, and on-site signage
Consistent bleeds/safety, dielines, scaling; checked effective resolution for close vs. long viewing
Zouk event video files packaged to venue specs and aligned to the show creative
(Porchlight also produced a tri-screen brand ad on the Resorts World/Zouk exterior during the show.)
Constraints
Fixed install window with tight lead times
Late change in manufacturer/fabricator lead to re-confirmed sizes and expedited timeline
Mostly one primary vendor; small one-offs (e.g., cornhole boards) as exceptions
Outcome
Assets shipped on schedule and supported a cohesive “Peachtree City in Las Vegas” presence across print and event video. As program context, the agency reported 26 booth machines sold, 1,375 leads, 80,187 booth visitors, and 46,000 YouTube views tied to CONEXPO content.
Credits
Thanks to Penny Cannon, Greg Corey, Natalie Moffett, Jessica Moore, Liam Munroe, and the rest of the Porchlight team
